Again, this isn’t a change or even an argument that Disney should put all their films straight-to-streaming. That said, it’s hard to look past how much larger the straight-to-streaming titles are. Black Widow tossed in an extra $80 million in domestic box office in that first weekend and $176 million in global box office to date. It looks like Black Widow “only” did as well as Mulan, but that was Mulan’s only window. The second will be in November, when Nielsen ratings come for its SVOD release on Disney+. First, the day Nielsen ratings came out for its PVOD release. When Disney decided to release Black Widow “day-and-date”-meaning the same day on TV/streaming as in theaters-I circled two dates on the calendar. While most data points are current, Nielsen’s data covers the weeks of July 5th to July 11th.) FilmĪs usual, here’s the top films released in the last four weeks: (Reminder: The streaming ratings report compiles data from Nielsen’s weekly top ten viewership ranks, Netflix datecdotes, Top Ten lists, Google Trends and IMDb to determine the most popular content. The most fun story in ratings news this week, though, is, and was always going to be, on the film side. Which show was it? And what does this mean? Scroll down to TV to find out.
Netflix Original failed to make it into the Netflix or Nielsen Top Tens! So to be a bit of a hypocrite, I’m fairly ecstatic to tell you that we did have a TV show break a record this week! But not the good type:įor the first time-in my data set-a U.S. Just last week, I warned you about analysts hyping the latest thing as “the greatest ever”. They are now the first and third most popular streaming debuts. – The Tomorrow War and Luca both continue to hold very strong into their second and fourth weekends of release. – Virgin River did very strong numbers for Netflix, with 24.2 million hours viewed. – Black Widow surpassed Mulan for PVOD viewership in its first weekend.
This shows the value of marketing in driving awareness. – The Boss Baby film (on Peacock) drove additional viewership to the Boss Baby TV series (on Netflix).
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